Reliance Retail is looking at opening 400 small format consumer durables stores under the ‘Reliance Digital’ brand in the rural and semi-urban markets. This will be the second major durable retailing initiative in the domestic market after competitor Tata Group’s Infiniti Retail-owned Croma, but the first that is focused on the small format stores targeting rural and semi-urban areas.
Infiniti Retail, however, hopes to enter the semi-urban and rural markets only in the next two years, Ajit Joshi, CEO and MD, Infinit Retail Ltd told FE. Reliance officials refused to comment on the development.
“With rural markets already contributing 60% to the overall cathode ray tube (CRT) TVs market, there is a good potential for categories such as music systems and DVD players to grow there. These products will help the overall durables market to grow by an additional 5 to 10% in the next two to three years,” says Suresh Khanna, secretary, Consumer Electronics and Television Manufacturers Association (CETMA). The overall durables segment in India is pegged at Rs 20,000 crore.
TCL Holdings India is planning to sell 70% of its targeted 6-lakh units in durables in the rural market this year.
The company is setting up 50 franchisee-operated mini formats of exclusive ‘TCL’ branded outlets in semi-urban areas with a population of 1 lakh and above.
Gunjan on December 23rd, 2007 at 5:41 am
Dear Sir/Madam,
We are running our own big Departmental Store by the name of Shiv Shakti Store in major residential area which is also known as Heart of Central Delhi ie Dayra Ganj. We are running our store for past 8 yrs. & have since created niche of our own in the following adjoining areas:- Darya Ganj, Chandni Chowk, Ansari Road, Pahar Ganj, Minto Bridge. People know us by its name.
Some particulars to our Departmental Store are as follows:-
Name- Shiv Shakti Store
Address- 2567, Chowk Tiraha Behram Khan,
Darya Ganj, Delhi-110002
No. of Staff- 20 (Girls only)
Products Offered- Cosmetics, Lingeries, Grocery, Dairy products, Some seasonal services/goods are also offered.
Now, we want to associate our name with some reputed & esteemed retail chain like urs & wants to become part of ur success story. We are eager to provide space & management of our store to you on basis of mutual concept. Waiting for an early response from your side in this regard.
Yours Faithfully,
Gunjan Saini
Email:- gunjan1091@yahoo.co.in
gunjansaini_82@yahoo.com
“I believe in Work to be Done”