The landscape is cluttered in the restaurant franchising world and new brands are faced with a difficult task of attracting attention, but Canadian concept Extreme Pita believes it can carve out a niche for itself in descending on the United States — and the company is counting on Sukhvir Sodhi to help lead the charge.
Sodhi and partners Marty Kupper and Joe Roth have acquired the area development rights for Extreme Pita in Nevada through their SKR & Associates LLC.
SKR & Associates has already taken the first steps in opening a food court location in the Meadows Mall in Las Vegas. According to Sodhi, the restaurant is part of aggressive expansion plans that are aiming for about 30 stores in the Las Vegas region in the next five years. He said that three more Extreme Pita restaurants will open by the end of the year in Las Vegas.
Sodhi’s plans echo those of Extreme Pita. The company, which is headquartered in Mississauga, Ontario, plans to open 160 new restaurants in the United States by the end of 2008. Currently, Extreme Pita has 20 U.S. locations and, in addition to Nevada, is targeting Arizona, California, Texas and New York.
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