Cartridge World, the world’s fastest growing ink cartridge refill franchise concept, has announced its expansion plans for Israel. The company has announced that it has awarded the Master franchise rights to Israel to Ronny Frydberg and Ofer Heilig.
Ronny Frydberg brings to Cartridge World over 25 years of business experience from Hewlett Packard Israel, where he served as Chief Financial Officer and was responsible for all financial and fiscal management aspects of company operations with over $400 million in annual revenues and 800 employees. Ofer Heilig also brings significant technology and business experience from both Hewlett Packard and Compaq where he managed the channel sales team and helped rebuild HP’s printer channel.
Coming from the printer manufacturing side, Frydberg and Heilig bring with them extensive knowledge of the printers they serve from both the manufacturing and the service side. “I am excited to join the Cartridge World team and look forward to utilizing my experience and knowledge of printing technology to increase Cartridge World’s visibility throughout Israel,” said Heilig.
Cartridge World, which opened its first franchise location in Adelaide, Australia in 1997, is the first retail cartridge refilling concept to take on manufacturing giants such as HP, Lexmark and Canon while offering cost-saving solutions for consumers and businesses on the traditionally inflated costs of printer cartridges.
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