Why Choose Franchising?

Franchising.com:

Franchising works by combining the drive and energy of the entrepreneur with the experience and expertise of the franchisor.’

This wonderfully concise description of franchising comes courtesy of a franchisor from Down Under: Jesters Franchising, purveyor of Jesters Jaffle Pies (all-natural meat, vegetable, and fruit pies) with 50 units in New Zealand and Australia.

Worldwide, franchising is currently riding a wave of global growth unparalleled in its history. And for the right kind of person, franchise ownership can provide the perfect vehicle for achieving financial success. That type of person thrives in a space somewhere between the Lone Ranger and the Corporate Drone. In other words, franchising provides the opportunity to be master of your own financial destiny, while enjoying the support of an established organization and the resources it commands.

Statistics vary widely on the success/failure ratio of franchised versus non-franchised startup businesses, but franchises invariably come out on top. Rather than cluttering the page with numbers, let’s apply common sense: Comparing the payment of: (1) an up-front fee to buy into the support, reputation, and track record of a franchise system with (2) the research, development, and startup costs involved in creating your own, independent business, the odds of survival clearly favor franchisees. As the truism says, franchising is about being in business ‘for yourself, not by yourself.’

For those new to the franchise business model, the notion of writing a large check at the outset (the franchise fee) and another every week or month (the royalty) may seem strange, objectionable, or even a deal-breaker. But those fees buy you security in the form of the experience and expertise mentioned above - including a proven business model, a system to make it work, the value of a recognized brand name, and a dedicated team of people whose only job is to help you, the franchisee, to grow and succeed. Why? Because…