You’re lovin’ it. McDonald’s Corp. has reported same-store sales increases for 48 consecutive months.
But some franchisees are loathing it, according to results from a survey of franchisees obtained by the Chicago Sun-Times.
The results, analyzed by New York-based Buckingham Research Group, show franchisees say the corporation forces them to foot large bills associated with introducing new products, equipment and revamped locations without seeing a return on those investments for years.
Owners cited iced coffee, salad and other new products among revenue boosters, but are disgruntled about pumping tens of thousands of dollars into restaurants, according to the April 11 report by Buckingham, which surveyed 25 operators across the country.
Despite the griping by franchisees, Buckingham retained its strong buy rating on McDonald’s stock and raised its target price from $50 to $55. The stock of the Oak Brook-based fast-food giant closed Friday at its highest point in the last year, $47.64, up $1.01 or 2.2 percent. The stock traded as low as $31.73 last June.
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