InterContinental Hotels Group plans to offer a hotel franchising program for the Holiday Inn Express brand in China.
This development follows the successful opening of the first 6 Holiday Inn Express hotels and the signing of close to 20 additional management contracts for the brand in Greater China. IHG will focus its Holiday Inn Express development efforts on China’s gateway cities and major economic centers, with the intention to partner with franchisees on a multi-property basis. IHG will continue to offer management services for Holiday Inn Express investors who prefer to have their hotels managed by IHG.
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