Jackson Hewitt Tax Service Inc. Announced today that the company has engaged the Herrera-Cristina Group, Ltd. to develop and implement a comprehensive Hispanic market initiative.
“We are excited to launch this partnership to help us formalize our efforts and develop a diversity program that provides a great platform to best work with and support the Hispanic market,” said Michael Yerington, EVP and Chief Operating Officer, Jackson Hewitt Tax Service Inc. “Jackson Hewitt has worked with Mr. Herrera and the United States Hispanic Chamber of Commerce in the past and now looks forward to working with the Herrera-Cristina Group as we continue to grow our presence in the Hispanic market, not only in customer growth, but franchise ownership as well.”The engagement will involve a number of research and outreach projects involving franchisees and consumers, ultimately leading to a comprehensive Hispanic diversity initiative for 2008 and beyond.
“We look forward to assisting Jackson Hewitt in developing a market- driven, customer focused strategy to reach the emerging Hispanic community,” stated George Herrera, President and CEO, Herrera-Cristina Group, Ltd. “The cornerstone of our efforts will be on developing a comprehensive program centered on establishing a reciprocal business relationship with the Hispanic consumer and business community.
FranchiseBrief.com on April 25th, 2007 at 8:28 pm
It’s about time they target the hispanic market. I believe Liberty Tax Services has been targetting this highly valuable market for a few years now.