Carlson Hotels Worldwide has selected JDA Software Group Inc. to implement a revenue optimization platform to increase asset value and profitability for Carlson franchisees.
The first phase of the implementation enables Carlson to develop strong forecasting capability using JDA software, driving optimized rates and higher revenues at its more than 900 properties. Carlson operates in 71 countries under the brands Regent Hotels & Resorts, Radisson Hotels & Resorts, Park Plaza Hotels & Resorts, Country Inns & Suites, and Park Inn.
“Carlson is taking the lead in chain-wide revenue optimization for its franchisees by partnering with the most experienced revenue management company in our industry,” said Yvonne La Penotiere, president of Carlson Hotels Worldwide — The Americas. “We identified the most effective way of delivering revenue optimization and selected JDA Software Group to implement it.”
Investing in revenue optimization is part of Carlson’s strategic future development plan to drive greater profitability for its operators, she added.
Carlson tapped JDA because of its forecasting solution, JDA Demand, and its broad, cross-industry revenue optimization and forecasting experience, both of which are expected to benefit Carlson’s operators. JDA provides revenue optimization and demand forecasting solutions to companies such as Continental Airlines Cargo, DHL and Dollar Thrifty Automotive Group. Within hospitality, Omni Hotels and several other large hotel franchise chains have already implemented JDA’s revenue management solutions.
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