If there’s a secret to running a successful QSR operation, the folks at Arby’s franchisee The Restaurant Co. know what it is.
The Arby’s location the company operates in the Richmond, Va., suburb of Short Pump does about $3.5 million a year in sales, making it the highest-volume Arby’s in the country. Five of the other 16 restaurants the company operates in the Richmond area rank among the top ten highest-volume Arby’s in the chain.
The secret of the company’s success isn’t really a secret, though. The Restaurant Co. officials said it really comes down to an adherence to an exacting set of standards developed over years in the restaurant industry.
“We’ve focused for many years on some key things,” said company president Bill Lowe.
“The first and probably the most important thing is to protect the integrity of the product you are selling,” he said. “You have to make sure that it is right every time, down to the processes you have in place and the people you have preparing the product.”
Sandwiches in the Richmond Arby’s are assembled fresh-to-order by workers who take pride in what they do, Lowe said.
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