President and CEO of Über International, a Minneapolis baby boutique that’s expanding its flagship store by 6,000 feet and is opening a new store in the Galleria in Edina in September. Franchising in the United States and Canada will be offered in the third quarter.What do you do? I forecast trends, do all of the buying for Über Baby & Expecting Über Baby, and travel all over the world to find the coolest product.
Why is the business expanding? We address the needs and wants of the “Echo” boomers who are looking for trend-right maternity, infant and children’s apparel. Echo boomers are in the 12-to-29 age group and are exceedingly brand-conscious and are willing to spend five times that of their parents. Dads in that group are very involved and interested, so we offer gear for them as well as moms-to-be and baby. Our franchise strategy will allow solid growth for both retail concepts.
Lynne Kathleen Gonsior?
April 30, 2007 by Mark | 1 Comment
In Franchising in USA and/or Canada
FranchiseBrief.com on April 30th, 2007 at 4:15 pm
Kids franchise opportunities are very hot right now. It is the perfect time for franchising that type of concept.