Steps To Improve The Franchisor-Franchisee Relationship

If the culture fits both parties, and if both parties are committed to a common goal, the relationship will be good and success begins.

IFA:

What makes a relationship between 2 parties good? What makes a marriage last for 50 years or ‘until death do you part?’

While the answer might be philosophical or studied for years, it boils down to 2 words: culture and commitment. The culture has to fit both parties, and both parties have to be committed to common goals. In fact, both parties must accept their role in the relationship. Especially in the relationship between franchise system and franchisee, both have to want it. Making the franchise relationship a good one requires the right culture, the commitment of the franchise company, and the commitment of the franchisee, with the ability to tweak the commitment from time to time.

Establish the Foundation of Culture
Does society shape a culture or does culture shape a society? If an entire franchise organization, franchisor and franchisees, can be called one society, who is responsible for creating and maintaining the culture?

Beliefs, values, ethics and purpose must all be aligned for a perfect match between the franchise system and franchisees. In fact, the culture of the entire organization is made up of this matched combination. It is truly a combined responsibility.

The franchise company must create the culture that provides a fair place to conduct business and communicate business matters. Additionally, the franchise organization should nurture it through all avenues and means possible. It’s not enough to say, ‘We have a culture.’ It is a must to live it. Read on.