The pros and cons of buying into a big name franchise system
Most people equate franchising with ubiquitous mega-systems: the large fast-food franchises like McDonald’s or Subway, hotel operators like Marriott or other business-format franchises like Curves or ServiceMaster. These systems are big–really big–and they have advantages and disadvantages as franchise opportunities.
When you buy a franchise, you hope to receive at least two things: a valuable brand and a proven operating system. The primary advantage of big franchise companies is that both of these are basically set in place. You can easily research consumer awareness and attitudes about the brand just by asking around. You can also pretty easily determine the franchise’s track record by visiting their numerous franchisees who have been operating for a long time.
Are Bigger Franchises Better?
May 3, 2007 by Mark | 1 Comment
In Startup
FranchiseBrief.com on May 3rd, 2007 at 12:37 pm
Bigger is obviously better for brand recognition. On the other hand, a small franchise is probably cheaper and may not reproduce past mistakes of bigger franchises and might be a very how and new concept