Cookie Man To Offer New Product Range

The Economic Times:

As its diverse line of cookies do brisk business, Australian Foods, the owners of Cookie Man India, is constantly innovating its product range to tickle tastebuds even as plans are afoot to enter 16 cities across the country by the end of this fiscal.

‘From snacking to gifting, the cookie category has evolved since we started operations six years ago. Fuelled by the changing demographics, there is more acceptance to our product range. This has prompted us to get cracking with our new store ventures,’ Cookie Man president SBP Pattabhi Rama Rao told ET.

The company will invest around Rs 15-20 crore over the next 3 years to open new stores in both metros and tier II cities. Ludhiana, Lucknow, Jaipur will see the new stores opening by the end of this year. Australian Foods India is a joint venture of Cookie Man of Australia, a US-based private equity investor Paracor and Mr Rao.

Besides, the comapany is also pegging its growth on the increasing footfalls in malls across the country. This apart, it is also mulling to set up its format stores in non-traditional set ups like airports. ‘The aroma of freshly-baked cookies travel well in an air-conditioned, enclosed environment and airports and malls are ideal since cookies are an impulse purchase product,’ he added.