The largest Russian retailer X5 Retail Group lost all Ukrainian shops of its commercial chain Pyatyorochka. The company cancelled an agreement with its franchisee – the Fifth Element sales network, which 23 shops worked under the Pyatyorochka brand name.
This decision is concerned with the X5 Ukrainian strategy change. The company intends to refuse operating under franchise agreements and focus on the opening its own shops.
Experts assume that with this view the company should buy a Ukrainian operator.
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