He first noticed it while driving his two sons home from school.
There it was in red block letters, the sign that read: “Bad Ass Coffee” and advertised a new business being built on Three Oaks Parkway in Estero. Mike Galdine, a 38-year-old locksmith who lives in San Carlos Park, was dumbfounded.
“I got a 9-year-old and a 6-year-old,” Galdine said. “And both of them can read.”
So he explained to his kids that the picture of donkey above the company logo was where the word “ass” came in. And then he began looking into how this happened, how, in a community of high-end stucco homes and wealthy retirees, did a business with this particular name find its way into south Lee County.
“I guess ‘Bad Mule Coffee’ didn’t have the same ring,” Galdine said.
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