It has long been said that franchisors are just out to make money. But then again, isn’t everyone involved in the hotel industry out to make a profit? Just because franchisors make demands on franchisees doesn’t mean that they don’t care about owners’ concerns.
In fact, many franchise companies these days are singing the praises of open lines of communication with their franchisees. They realize and embrace the fact that in order for them to be most profitable, their franchisees must be successful as well. As a result, many franchisors have adopted new practices to keep the relationship with franchisees as open and honest as possible, with input from franchisees on franchise issues solicited on a more regular basis than ever before.
Fair franchising refers to a mutually beneficial agreement between a franchisor and franchisee through which the efforts of both parties create a much stronger value proposition than each party could generate individually,” said Anthony Berger, c.o.o., Wyndham Hotel Group. “In a fair franchising relationship, each party has a clear understanding and appreciation of the other’s requirements and their own commitments.”
In addition, Berger said it also is important that a franchisor be diligent in meeting expectations to keep existing franchisees happy, and to draw in newcomers. This will ensure business keeps growing.
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