BBC:
Fast-food giant McDonald’s has launched a petition to get the dictionary definition of a McJob changed.
The Oxford English Dictionary currently describes a McJob as “an unstimulating low-paid job with few prospects”.
McDonald’s says this definition is now “out of date and insulting”, and claims a survey found that 69% of the UK population agree it needs updating.
The campaign by the firm’s UK arm is backed by the government’s skills envoy and former CBI boss Sir Digby Jones.
‘Making a stand’
“The current definition is extremely insulting to the 67,000 people who work for us within the UK,” said McDonald’s senior vice president David Fairhurst.
“It is also insulting for everyone else who works in the wider restaurant and tourism sectors.
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