Berlin’s famously rebellious Kreuzberg district is fighting to remain one of the last McDonald’s-free zones in Europe, having rediscovered its radical spirit in the run-up to next week’s G8 summit.
In what has been coined the “burgher versus burger” battle, protesters in Germany’s most multicultural, anti-bourgeois corner want to stop the fast-food chain from opening a “drive-thru” eatery that is due to start business in August. It would be the chain’s 60th branch in Berlin.
The campaigners, led by the district’s Green and vegetarian MP, have been fired up by the G8 protest movement – which has its base in Kreuzberg.
“McDonald’s aggressive expansion strategy and production and working conditions are unacceptable, and a danger to the small businesses of Kreuzberg,” said Boris Jarosch, a political scientist and member of the anti-McDonald’s initiative.
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Berlin Rebels Fight To Halt McDonald’s Drive-Thru
May 29, 2007 by Mark | 0 Comments
In Franchising in Europe














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