On a typical Friday night, the Dashing Diva nail salon on Manhattan’s Upper West Side looks like a G-rated version of Girls Gone Wild.
In the Pink Pedicure Lounge, clients sip complimentary cosmos while soaking their feet in ceramic tubs surrounded by hot pink- and bubble gum-tinted mosaic tiles. At the front of the salon, Dani Grant, a teacher at DeWitt Clinton High School in the Bronx, is celebrating her 24th birthday at a Dashing Diva manicure party along with six friends.
“I like the atmosphere here,” says Ms. Grant. “It’s fun and fresh.”
Panache produces cash
Owner sera chi, a native of South Korea, is beaming, and with good reason: Her one-year-old franchise has turned out to be a pink cash cow. Ms. Chi expects to clear well over half a million dollars this year, triple what she earned previously as the owner of two salons in New Jersey.
Skillful marketing and creative promotions are helping Dashing Diva Franchise Corp. stand out in a saturated area. The business also is collecting kudos for its nail products and its emphasis on hygiene.
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