A solid strategy, familiarity with new markets and a strong support team sets a brand up for success.
A common phrase in the workplace environment, ‘comfort zone’ refers to an employee’s favored tasks, usually ones they have mastered with ease time and again. It makes sense, therefore, to find highly-organized, more introverted individuals with strong mathematical skills in the accounting department, while creative, outgoing types are usually found in marketing or communications.
Knowing that employees tend to gravitate toward projects that come naturally, smart companies will typically assign staff members to positions that enable them to utilize their natural talents, yet also challenge them to move beyond their comfort zones and broaden their horizons.
In the franchising community, franchise systems, too, have comfort zones. When it comes to growth and expansion strategy, the logical ‘comfort zones’ for a franchise company will be in areas near the corporate office, regions where the concept was originally founded, where several locations exist, and where brand recognition is sky high. For obvious reasons, confidence levels for new store success in these areas are high.
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