Mattress Firm said Monday that it signed a letter of intent to acquire nine franchise stores in St. Louis from the current franchise owner, Yotes Inc., for an undisclosed amount.
The planned acquisition of the St. Louis franchise will bring Mattress Firm’s corporate-owned store count to 339 in 26 markets and will bring its franchise-owned store count to 45 in nine markets. Yotes Inc., a Mattress Firm partner for 13 years, also owns and operates Mattress Firm franchise stores in the Denver, Colo., and Wichita, Kan. markets and will maintain ownership of both.
Upon completion of the acquisition, Mattress Firm will assume ownership and operations of the nine stores, which already feature Mattress Firm signage and branding, expanded product selection, and signature store format.
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