Jetstar Takes A Look At Franchising

e-Travel Blackboard:

Qantas is considering borrowing the age old fast-food concept of franchising for its low-cost off shoot carrier Jetstar, with airline announcing it is considering implementing the strategy throughout Asia including Thailand, Indonesia and the Philippines.

Following the finalisation of a deal to take a 30% stake in Vietnam’s Pacific Airlines, Qantas has made no secret of looking to invest in other carriers across Asia enabling it to also expand its Jetstar brand without it having to take major stakes in regional airlines.

The move would involve local carriers adopting the Jetstar logo and accessing the upcoming loyalty programme. The carriers would also be able to use Jetstar ticketing systems and could possibly be offered Qantas’ accredited training for pilots and engineers.