Burger King Puts Spam On The Menu

USA Today:

For many Americans, spam is a four-letter word for unwanted e-mail. In Hawaii, Spam is a beloved comfort food, with cans of the pork bricks found in virtually every cupboard.

Hoping to cash in on Hawaii’s love affair with the canned meat product, Burger King (BKC) last month began offering Spam for breakfast — going head-to-head with rival McDonald’s (MCD), which has offered Spam in the islands for years.

Burger King is offering the Spam Platter — two slices of Spam with white rice and scrambled eggs. The fast-food giant also offers the Croissanwich or Biscuit Sandwich with Spam.

Denise Yamauchi, Burger King managing director in Hawaii, says sales have been “very good and very promising.”

Putting Spam on the menu, alongside Burger King’s traditional items, such as the Whopper, has been in the works about a year, and corporate headquarters finally signed off on the idea.