McDonald’s is hoping to counteract misconceptions about its restaurants by giving six moms access to restaurants and having them blog about what they see. The project is part of a public-relations campaign to combat criticism that the restaurant chain is a key contributor to the nation’s growing obesity problem.
McDonald’s Hires Moms To Blog
June 13, 2007 by Mark | 1 Comment
In Franchising in USA and/or Canada, News














FranchiseBrief.com on June 13th, 2007 at 1:52 pm
You gotta love McDonald’s marketing. Dman they are good!