McDonald’s Hires Moms To Blog

June 13, 2007 by Mark | 1 Comment

Lexis

_42961001_mcd2031.jpg

McDonald’s is hoping to counteract misconceptions about its restaurants by giving six moms access to restaurants and having them blog about what they see. The project is part of a public-relations campaign to combat criticism that the restaurant chain is a key contributor to the nation’s growing obesity problem.

In Franchising in USA and/or Canada, News

Related Posts

Comments

Leave a Reply