Potbelly Sandwich Works will begin selling Starbucks coffee and adding breakfast at additional stores on Monday as it expands in one of the most competitive areas of the restaurant industry.
“Certainly one reason we are testing (Starbucks coffee) is it could boost breakfast sales further,” says Bryant Keil, chairman and CEO of the Chicago-based company.
Potbelly sells $2.99 breakfast sandwiches at 19 of its more than 150 stores. The sandwich chain plans to test Starbucks coffee at 15 other stores, which also will add breakfast sandwiches. Those stores will open at 6:30 a.m. instead of the usual 11 a.m.
Eight of the test stores are in Chicago, four are in Washington, D.C., two are in Minneapolis and one will open later in the month in Philadelphia.
FranchiseBrief.com on June 13th, 2007 at 1:51 pm
Didn’t Starbucks acquire PotBelly???