They are four chains that want the same thing: more North Jersey franchisees.
So rather than go it alone, Nathan’s Famous, Saladworks, Carvel and Philly Soft Pretzel Factory are teaming up and sharing the costs of seminars designed to get out each of their messages.Combined, the chains hope to open about 240 new locations in North Jersey within the next five years. Executives see their “road show” partnership — which comes to Teaneck tonight — as a more cost-effective way to make their pitches.
With marketing and advertising expenses, holding a seminar alone might cost around $35,000, said Randy Watts, vice president of franchise operations for hot dog icon Nathan’s Famous. Instead, he’s spending about $5,000. “We’re basically leveraging our dollars against media ad purchases … to get people into the room,” he said.
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