When Orleans resident Krista Barban walked through her neighbourhood one hot, muggy day in the 1990s, that was all the market study she needed before deciding to buy a Dairy Queen franchise.
A decade later, having purchased six units of the decades-old ice cream and burger joint with a partner throughout Eastern Ontario, she’s proud to say that it was an investment that has paid off. Nonetheless, she probably do things a little differently if it were any other franchise she bought into.
“Honestly no, we weren’t looking to purchase which (franchises) were the best. We just wanted to purchase a Dairy Queen,” she told the OBJ. Nowadays, however, she would likely do a little bit more research, and perhaps see if they had membership in a trade association first.
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