500 Overseas Brands Plan To Enter Via Franchising

The Financial Express:

More than 500 brands, including 300 from the US, are waiting to venture into the Indian market through franchising, while more than 800 foreign brands are actively into it.

According to Sachin Marya, chief executive officer of Franchise India Holdings Ltd (FIHL), around 350 brands from the US and 200 from Australia are keen to have their presence through franchisees. Several other brands from Europe and south-east Asian countries like Malayasia and Singapore are also interested.

Estimated at Rs 10,000 crore, the franchise industry has about 1,500 home grown franchisers. According to FIHL estimates, the franchising market is growing at 30%-35% now.

Marya said, ‘India is now the world’s second largest franchise market and sectors such as retail, food, information technology and education set to witness a boom in franchising.’