For Jerome Williams the directive was clear: with the ‘the changing face of America,’ and knowledge of the economic potential of America’s largest new ‘minority’ - the Latino population - there was no other choice but to put his skill and know-how to work, and to recruit others knowledgeable about the hair care industry, to create the nation’s first hair care franchise serving both African Americans and Latinos.
As founding partner of Global Franchising Group, LLC, Williams served as the master franchisee and sub-franchisor for Fantastic Sam’s Hair Salons in the North Jersey and North Eastern, Pennsylvania region. ‘I’ve been privileged to be in the franchise hair care business for several years, and know the formula for success in this industry. I couldn’t ignore the statistics of the latest U.S. Census, and felt that it was time to elevate to another level,’ states Williams.
Read more: The Power of the Franchise.
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