easyHotel.com is set to realise its plans of becoming one of Europe’s leading ‘super budget’ hotel operators with the signing of a Master Franchise Agreement with i.gen hotels, which will see them open 10 budget hotels across Germany over the next four years.
In what is easyHotel’s largest European franchise deal to date, easyHotel.com sees this agreement as a major step forward in achieving its growth targets.
The agreement with i.gen hotels is the first in a series of deals, currently under negotiation, which will see easyHotel.com operating in major European city destinations as part of its strategy to sign up 60 new franchisees in the next three years.
Stelios, the serial entrepreneur and easyGroup chairman says, “easyHotel is all about low cost and efficiency and offers our guests well-equipped, clean, safe, en-suite bedrooms in urban locations. Signing this Master Franchise Agreement with i.gen is a significant move into the German market for easyHotel.com.
No comments yet.