Papa John’s International Inc., the world’s third-largest pizza company, and live-music company Live Nation, have announced a multi-year sponsorship and marketing agreement.
Under the agreement, Papa John’s is designated the “Official Pizza of Live Nation,” with its product to be sold in up to 24 Live Nation outdoor concert amphitheaters this year and eleven additional venues expected to be added over the next three years.
The agreement also calls for joint marketing and promotional efforts, including the in-venue distribution of promotional materials and online marketing initiatives by the two brands.
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