Gathered in a conference room freshly painted lime green, the three entrepreneurs behind The Cereal Bowl eye a wall map of the United States studded with yellow, blue and white thumbtacks.
The blue cluster around Washington, D.C., represents 16 new Cereal Bowl stores that are already under contract. Others, scattered south and as far west as Texas, are franchise deals in the making.
When The Cereal Bowl opened its doors on 1560 S. Dixie Highway 16 months ago, the trio behind the venture (twin brothers Josh and Kenneth Rader, 25, and their childhood friend Michael Glassman, 26) were hoping to prove that customers would be willing to fork over $3 for the opportunity to mix and match 40 different kinds of breakfast cereal and dozens of toppings — from healthy fresh fruit to decadent cookie dough.
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