Small Firm Finds Right Franchise

NorthJersey.com:

Norman Holtz developed an eye for promising business models in his decade of overseeing corporate acquisitions. So when he left that world to buy a franchise, he cut quickly through the chaff.

His preferences included a franchisor that ran its own business, a contract with flexibility on buying supplies, and a selling area big enough to grow in.

After 2 weeks of research, he found a match in Closets by Design – a purveyor of custom-crafted storage and home office space – and an available territory in northern New Jersey.

Most important, the former chief financial officer said, he discovered a business model that suited his interests and desire for scalability.

‘You don’t buy a franchise to be an innovator,’ he said. ‘You have to pick something so that, if you succeed, it’s a place you want to be at. If we went into doing home inspections or selling pretzels, I don’t think we would have enjoyed it even if we were successful.’…