An Education In Franchising

Black Enterprise:

In 2004, Angelo and Melissa Pettis called the Primrose School Franchising Co., hoping to open a childcare facility. They were turned down.

‘Primrose has a screening process,’ Angelo, 34, says, admitting that he and his wife, 38, didn’t clearly present how they would finance an operation. Once they tightened their plan, the couple successfully won over Primrose School officials and opened their school in Wake Forest, North Carolina, in April 2006.

Founded in Atlanta 24 years ago, Primrose School is an educational childcare facility with more than 140 schools in 13 states, including several locations in Colorado, Georgia, Florida, Texas, and North Carolina. The school chain plans to open 12 more schools this year, including sites in Minnesota and Indiana. The average annual revenues for one of Primrose’s schools are approximately $1.2 million.

The Pettises, whose son attended one of the schools, say the company’s mission to ‘provide students with tools necessary to become productive citizens’ appealed to them when considering the franchise. Through its Balanced Learning curriculum, Primrose Schools promotes a teacher-directed/child-initiated approach to learning. In this way, children receive nurturing on social, emotional, physical, and intellectual levels.

The franchise says this approach helps students become well-rounded. More.