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The Association of Filipino Franchisers Inc. (AFFI), an association of home-grown franchises, expects to sustain its sales growth rate of 31 percent this year even as it projected a boom in the franchising sector as more of its companies are expanding not just domestically but also internationally.
AFFI president Ricardo Cuna of Fiorgelato said the 80 company members with a total of 4,046 branches (2,630 are franchised and 1,416 company owned) generated P13.8 billion in sales from P10.7 billion in 2006.
AFFI, which is celebrating its 10th anniversary, is proud to have provided employment to 24,039 Filipinos. Its employment is expected to increase to 32,000 before the year ends.
They have a success rate of 98.6 percent and member companies have operating for an average of 15 years.
Cuna noted that the services sector is expected to get an increasing share in the number of franchises while food will still continue to improve industry players must have to find their niche market.
“The share of the food franchises two years ago was 70 percent and services at 30 percent while but now the food sector is already down to 60 and the services sector climbing up to 40 percent,” Cuna said.
AFFI, a breakaway group from the Philippine Franchising Association, is catering more to the startup small and medium franchisers.
The association was formed ten years ago by a group of 15 members has now grown to be a strong and responsible organization.
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