Char-Grill built its reputation and business slowly, one burger at a time.
But after 32 years, expansion is on the front burner for the landmark Raleigh business.
In about 90 days, Char-Grill will start to sell franchised locations, creating the potential for the kind of rapid growth that has made other burger joints household names.
There’s nothing fancy about the burgers, milkshakes and fries that have already made Char-Grill a household name in Raleigh. But company co-founders Mahlon Aycock and Ryon Wilder are hoping that the simple fare will help them grab a bigger piece of the $60-billion-a-year burger business.
It won’t be easy.
Nearly every restaurant serves a burger or two, and the number of specialty burger restaurants is growing as Red Robin, Five Guys Famous Burgers and Fries and Steak ‘n Shake enter the market.
This is the second time that Aycock and Wilder have tried franchising.
danakeith on July 2nd, 2008 at 8:49 am
burgers were known to be the specialty food for most people.. just order and wait for a couple of minutes then you’ll have it in your hands ready to eat.