IFA:
Franchise systems can improve the effectiveness of their marketing strategies by applying readily available technology to create prospecting campaigns to generate more customers.
‘The most important component of every successful prospecting campaign is the data, the quality and relevance of the data to the campaign will drive 80% of the results; creative and channel are important, but play a small role in comparison to the data,’ writes Direxxis’ Steve Scruton in Franchising World magazine.
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