A Harvey Norman franchisee in the southern suburbs of Adelaide has admitted to the Australian Competition and Consumer Commission (ACCC) a promotional campaign may have been misleading.
In 2005 and 2006, the Lunel company that operates the Harvey Norman store in Noarlunga, placed advertisements in a local newspaper promoting price savings on electrical goods like televisions, washing machines and microwaves.
The advertisement contrasted a higher price with the actual price at which the goods were offered.
Competitors complained the higher prices were unrealistic, and after investigating, the ACCC raised concerns with Lunel.
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Harvey Norman Franchisee Stung For Ads
July 9, 2007 by Cris | 0 Comments
In Advertising and Marketing, Franchisees, Franchises, Negatives and/or Positives, News
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