New York Burger Co. is prepping for super-sized business. The three-year-old “fast-casual,” all-natural burger joint, run by culinary veteran Madeline Poley, has its sights set on franchising this August in the tri-state area.
“What I’m looking to do is be able to expand this concept without watering it down to keep the integrity of the food I serve,” said Poley, who’s spent some 25 years in the city’s restaurant scene as an upscale owner and consultant.
The “concept” behind New York Burger Co., her most recent venture, is rather untraditional for the fast-food hamburger market. Since opening its first location on Park Avenue South in 2004, Poley’s been cooking up all-natural beef burgers with fresh ingredients and homemade sauces.
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