Cnbc:
Julia Stewart, chairman and chief executive officer of IHOP, told CNBC’s “Morning Call” that franchising will re-energize Applebee’s, which IHOP is acquiring for $2.1 billion.
IHOP, which franchises nearly all of its restaurants, plans to franchise a majority of Applebee’s 508 company-operated restaurants.
Stewart said brand differentiation through the menu, service and advertising will build brand loyalty.
“We believe we have an opportunity to re-energize the brand and get franchisees, employees and guests all sort of thinking about the brand in a different way.
FranchiseBrief.com on July 16th, 2007 at 5:33 pm
I don’t know if franchising will reenergize Applebee’s but it will certainly help them grow much faster.