Franchising In Africa? The Country Is Now Open For Business

The demand for everyday goods and services on the African continent positions the country as fertile ground for franchise expansion.

‘The political shift in many African countries away from socialist governments, under which the state was the dominant economic actor, is an auspicious development for the future growth of franchising on the continent,’ write law firm Sotos’ John Sotos and Sam Hall in Franchising World magazine. Read more here.