A Cebu-grown coffee chain has temporarily shelved plans to penetrate the international market as it directs attention to strengthening its logistical base and market expansion in the Philippines.
Steve Benitez, president and chief executive officer of Bo’s Coffee Club, said the firm has received several inquiries from interested investors but its direction in the short run is geared towards increasing its coffee chain with greater concentration in the Luzon area.
“We want to be strong locally first and international expansion will follow,” he said, adding that the company’s long-term goal though is to open an international outlet in the next two to three years.
Earlier, Benitez said the company was planning to open a branch in Dubai.
“When we talked about Dubai, we didn’t have any Manila office yet. We don’t want to go to Dubai half-baked,” said Bos Coffee Club business development manager Rene Bacolod.
Foreseeing the potential to grow their market in Luzon, particularly in Metro Manila, Benitez said, about five additional stores and an office will open in the area by the end of the year.
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