The company has signed an agreement to open 500 branches throughout the US.
Yellow Cup Franchise Ltd., the owner of the “Juiceland” chain of fresh fruit drinks stands, has signed an agreement with US security company Arocon, under which the latter will invest $40 million in the launch of 500 Juiceland branches across the US. This is a significant step forward for the Juiceland chain, which currently operates 28 stands across Israel.
The two sides have set up a joint company called Yellow Cup USA, of which Yellow Cup Israel will hold 90%. The deal marks Arocon’s first foray into consumer sales. The company’s founder Amir Yatzkan will relocate to the US to oversee the development of the US company, which will sell franchises for stands at a later stage. Yellow Cup USA will forward 3% of royalties to its Israeli parent.
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