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Fast-casual chicken finger chain Zaxby’s will reach 400 units by summer’s end, and to mark the milestone the company is holding an online sweepstakes termed the Zaxby’s 400.
The name of the promotion also refers to the company’s sponsorship of the No. 09 Ford in the NASCAR Craftsman Truck Series. The company also has implemented crew incentive programs playing off the Zaxby’s 400 theme.
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By Mark Welford, Dane Carlson and Cris Zimermann.
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