Real Estate Franchise Industry Veteran Joins Casa Latino

Biz Yahoo:

Casa Latino Franchise Corporation, America’s leading Latino real estate franchise company, announced today the appointment of Lisette Caraballo as Senior Vice President and Director of Franchise Sales.

The former emerging markets director of Cendant Corporation, the franchisors of Century 21, Coldwell Banker, and ERA brands, joins Casa Latino with extensive real estate franchise experience and a long-standing track record of success in the Hispanic real estate industry. In her role, Ms. Caraballo will help lead the company as it continues to grow its model worldwide.

We are excited to have Lisette join our team. Lisette brings deep knowledge of the real estate franchise field, experience managing a rapidly growing business, and an extensive network of ties with real estate professionals around the world. She is an industry insider with an outstanding reputation and she will help to ensure Casa Latino’s position as a global player in the real estate franchise industry,” said Robb Heering, CEO. At Cendant, Caraballo was responsible for real estate franchise sales to emerging markets.