McDonald’s Corp. is the latest corporation to try to cash in on the YouTube phenomenon, and the two moonlighting comedians who threw together a Chicken McNuggets video and slapped it on the Internet for fun are lovin’ it.
Boston advertising agency Arnold is using the video, created by Fernando Sosa, a 26-year-old who does data entry by day, and Matt Malinsky, a 35-year-old IT manager, both of whom hustle jokes in their spare time at Chicago comedy spots, in a commercial for McDonald’s in New York.
The grainy, year-and-a-half old clip features Sosa and another man who is now working on a cruise ship amateurishly rapping about Chicken McNuggets, and is another example of how content created by the masses is catching the eye of professionals in the advertising world.
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