Tax Attorney To Open Preparation Franchise

Chicago Sun-Times:

Tax resolution attorney Roni Lynn Deutch - of daytime talk show commercial fame - is looking to stamp her name on return preparation shops throughout the Chicago area.

She plans to have 100 to 130 tax center franchises in the area within the next 5 years, part of a move to put 5,000 offices across the United States.

Capitalizing on her name - she says it’s second only to market leader H&R Block in terms of brand recognition for the industry, with about 33% of Americans recognizing it - Deutch aims to pull market share from Liberty Tax and Jackson-Hewitt tax centers.

The Chicago market will see the largest number of Roni Deutch Tax Centers, because folks here use professional tax preparers at a higher rate than do residents of larger cities, she said.

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