HomeTask Seeks Conservative Niche For New Franchisees

Franchising.com:

After testing the conservative Christian radio market a few months ago, HomeTask jumped head long into the space this week by launching a series of new radio promotions targeted at reaching conservative Christian families.

HomeTask Founder and CEO, Jerrod Sessler responded to questions about the move earlier in the week stating, ‘… we (HomeTask) need to focus on recruiting the very best candidates for the relatively small number of available franchises in the US and Canada. Searching in a market with predominantly family focused and high values just makes sense for our brand. You have to remember that we are sending these handymen and women into homes across the US and Canada, we need the very best and highest integrity people to provide this service to our members.’

HomeTask began broadcasting on the Internet and on KCMS & KCIS of the Christa Ministries Network based in Seattle. The company plans to expand its broadcast through this network and through Salem Communications which garners control of over 25 Christian communities through its gaggle of stations across the US and Canada. More.