Steve Romaniello (photo) is building a strong portfolio with brands such as Moe’s Southwest Grill and Schlotzsky’s. But can he reach his goal of 5,000 units?
In the past 2 years, FOCUS Brands has made moves to position itself as one of the top holding companies in the business. This year, it purchased Moe’s Southwest Grill from Raving Brands for an undisclosed sum. FOCUS closed 2006 by buying Schlotzsky’s. Then there’s Carvel and Cinnabon. In 2006, a Carvel or Cinnabon opened every 2 days.
FOCUS’s acquisitions and development campaign beg the question: Can the brand avoid the pitfalls that have plagued other quick-growing quick-service companies?
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