Advantage Rent A Car has launched its new domestic franchising program, the company said Wednesday.
The local car-rental company also hired Peter Fritz as its new director of franchising operations. Fritz has nearly 30 years experience in the rental industry, including a recent stint as director of licensee development at Dollar Thrifty Automotive Group.
Advantage officials say his extensive experience in franchise development makes him ideally suited for the job.
Fritz says the car-rental market is expanding by more than a billion dollars a year. With the strength of the Advantage brand, the company is positioned to provide franchise opportunities and support for new licensees.
“The company’s goal is to grow our franchise network across the U.S., Canada and overseas,” Fritz says.
No comments yet.